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JANUARY 26, 2021|TRENDS & CULTURE


How the Japanese Government Might Change Cosplay Forever


A cosplayer in an elaborate character costume

The image of a cosplay character has become a distinctly Japanese export now copied around the world, but there are concerns that this popular and profitable activity might soon be subject to more restrictive copyright laws. No one knows exactly what this means, but it has raised the question of what constitutes fandom versus what is a profession.

Fanfic, cosplay, fan communities and content creators should all be watching this debate in Japan closely for the implications it might hold for all of us.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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