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DECEMBER 24, 2020|TRENDS & CULTURE


How the Pandemic Is Helping New Zealanders Rebuild Māori Culture


Over the past year, there has been an exponential rise in New Zealanders working to learn the endangered Māori language and to rediscover their customs. From the country's political leaders to its citizens, the pandemic has awakened new momentum from people looking to rebuild the native culture of their land and to perhaps correct the sins of past colonialism in the process.

It's a heartening shift, and one that hopefully might inspire more people to spend time doing the same thing with other ancient cultures and languages in danger of being lost or forgotten.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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