How To Actually Change A Voter’s Mind (Yes, It’s Possible!)

It seems impossible that any American could be undecided at this point about who to vote for. So trying to change anyone’s mind would seem like the ultimate waste of time. In political campaigns, however, there is a method for changing minds and it involves the hard human work of listening, empathizing and being willing to have a personal conversation instead of an argument. Not everyone is good at this.

In politics, this skill is known as deep canvassing, and this article on how to do it has some valuable insights for any moment when you might struggle to shift someone else’s perspective too.