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JULY 19, 2023|HEALTH & FITNESS


How To Bring Nature Indoors To Improve Your Health


A living room filled with plants and natural light in a biophilic design

In The Future Normal, one of the most hopeful chapters we wrote centered on the idea of "Ambient Health," a future where homes and office buildings are constructed to prioritize boosting your health. Recently in the Washington Post there was a feature on the related idea of bringing nature indoors to improve our overall well being. The practice of "biophilic design" uses the principles of nature to create a more livable environment where you might spend time indoors.

The scope of this industry is vast, incorporating interior design, smells, textures, sounds and art. As it grows, there will be more opportunities for health care givers, visual artists, designers, furniture manufacturers, musicians, home builders and many others to earn their own slices of the industry. In addition, expert firms like The Well Home - a group we wrote about in the book - will help navigate the rest of us to create optimized living spaces. If you're a fan of emerging trends, this is one to watch.

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A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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