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JULY 19, 2016|RESTAURANT & HOSPITALITY


How To Change The World In Your Sleep


Every week I visit Kickstarter to back quirky or interesting projects, and one of my recent choices was The Purpose Hotel. It is a project imagined by a professional celebrity photographer who is trying to build a concept for a hotel that creates an impact in people's lives around the world, starting from its initial location in Nashville.

Others in the travel industry like Carnival Cruises have made big purpose driven commitments like the new Fathom cruise line, but this felt like a rare and worthy step in the same direction that could serve as an example for the often slower moving hotel industry.

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A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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