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APRIL 12, 2021|TECHNOLOGY & SOFTWARE


How To Create Your Own High Fidelity Digital Human In Minutes


Bringing compelling real-time digital humans to life is incredibly challenging and time consuming. What if we could make the process radically simpler, faster and more scalable, without compromising on quality?

That is the promise of the MetaHuman Creator, a new tool that will let anyone create a photorealistic digital human in a matter of minutes. The results of this technology are stunning, but it's hard to see why anyone beyond game developers or filmmakers would really need access to this. Yes, it's definitely cool. But the implications of giving this ability to everyone are just a bit worrisome too. It's not immediately obvious how this might be used for evil, but someone will probably figure that out.

For now, go ahead and sign up to create your own metahuman. I am going to try it too. I'm just not sure what I'll ask my metahuman to do once I have built it.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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