How To Earn Airline Miles By Sharing Your Location

What if consumers could profit directly from sharing their data? Right now Facebook profits from the data you share, as do most other platforms monetizing data.

The Frequent Flyer app from location analytics firm Placed has an interesting idea to change that model, by rewarding users with frequent flyer miles in exchange for sharing their location data. Over time, I expect we will see more services created with this same model, so consumers can start to benefit in real ways from the data they are generating by posting, sharing and simply moving through the world.