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FEBRUARY 10, 2021|TRAVEL & TOURISM


How To Get a Limited Edition “Martian” Passport Stamp


UAE passport stamp printed in Martian ink

If you are like me and desperately missing international travel, this story won’t help.

To commemorate the UAE Mars Mission reaching orbit, the United Arab Emirates released a new passport stamp that uses special “Martian ink” made from volcanic basalt rocks that lend Mars its recognizable rusty color and are also easily found in the UAE.

Countries have used postage stamps for years in this way to celebrate national victories, but this idea to use the immigration stamp people get when arriving in the country as a collectible experience was a new and non-obvious idea worth sharing.

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A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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