MARCH 16, 2025
How to Make Friends as an Adult (It's Not What You Think!)
Making friends as an adult rarely works the way it did in school, and most advice about it misses the actual obstacle: it's not a lack of opportunity, it's a lack of small, repeated moments. Once you see that, it gets a lot easier. What's worked for you?
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
