APRIL 4, 2026
How to Manufacture Luck
Is luck real or just math? These 3 books show you how to get on a 'hot streak.' 📚 Lucky by Design — Judd Kessler 📚 The Hot Hand — Ben Cohen 📚 The Art of Uncertainty — David Spiegelhalter #Luck #Strategy #SuccessMindset #BookRecs
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
