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JUNE 15, 2016|TECHNOLOGY & SOFTWARE


How To Pause The Internet


After years of hearing the advice that we need to limit our time with our devices and stop letting those pesky alerts and chimes rule our lives, some tech companies are taking that advice another step further.

The Eero Wi-Fi system follows in the footsteps of Circle With Disney and promises to add a new layer of control for parents, allowing them to set screen time limits for kids, prevent kids from using the Internet when they are supposed to be asleep and even revoke access for all devices associated with a certain person.

With all the new research about why you should let your kids be bored over the summer, I am looking forward to trying this in the coming months with my kids ... and myself.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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