APRIL 6, 2010|LEADERSHIP
How To Start A Movement
This weekend I saw a short 3 minute video presentation from Derek Sivers at TED that presented an irreverent conclusion - that leadership, your idea and even your "strategy" may be the most overrated elements of creating any kind of movement. Here's the video:
As a blogger, I often try to focus on coming up with new ideas. One of the biggest - Social Media Optimization - only turned into a movement because of this principle of the first few followers. There were five others who added an additional 11 rules to my original 5. They were equals, alternately being cited as creators of SMO as much as I was, and their voices brought context and attention to the original idea. But as this video points out, it's not just about creating new ideas.
If you want to make a change in the world, sometimes the real trick is recognizing a great idea or effort and being one of the first few followers. As Derek says in his presentation, "if you really care about starting a movement, have the courage to follow and show others how to follow."
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
