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OCTOBER 8, 2021|NON-OBVIOUS THINKING


How to Survive in a World of Information Overload


A good part of my days and weeks are spent teaching people how to deal with noise overload. The first thing I tell them is that there is no such thing as information overload. The overload is from “noise,” and your ability to segment and ignore that noise will be a crucial survival skill for the future of your career and your personal sanity.

An article from author Nir Eyal offers a deeper look at this skill from the perspective of a tech industry insider who literally wrote the book on how to create addictive experiences (Hooked). It's worth a read because Eyal focuses on the difference between creating traction versus distraction. As he writes, “we often consume unnecessary information as an emotional escape when we don't feel right.” The rest of the article offers his three tips for improving your attention and reducing the things that distract you.

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A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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