MARCH 14, 2018|SOCIAL MEDIA
Huge MIT Study Proves Fake Stories Get Shared More Widely
This story made me sad, but it didn’t surprise me. After analyzing over 126,000 stories, tweeted by 3 million users, over more than 10 years, a huge MIT study concluded that “the truth simply cannot compete with hoax and rumor.”
Most interestingly, the researchers posed two explanations for this: “First, fake news seems to be more ‘novel’ than real news. Second, fake news evokes much more emotion than the average tweet.”
Unfortunately for humanity, the study did not identify a solution to this problem, so we’re on our own. At least, until the bots become self aware and solve the problem for us.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
