AUGUST 12, 2025
I Realized I was the Problem
There was a moment on a trip when I found myself criticizing everything in my head. And I was missing out. Ever find yourself in a situation others seem to be enjoying… but only focusing on the negative? The hard truth is … sometimes the thing getting in the way of our joy isn’t the experience - it’s us. The non-obvious mental shift? Letting go of judgment long enough to just be where you are and change your own attitude. It starts with realizing that you’re the problem.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
