AUGUST 26, 2025
I ❤️ São Paulo 🇧🇷
What is the secret to creating a memorable pop-up experience? 🤫 👇 I'm taking you behind the scenes at the Casa São Paulo activation, because they nailed it! Instead of focusing on flashy technology or extravagant setups, they leaned into what makes Brazil uniquely memorable: Authentic Brazilian coffee, local artists creating branded hats visitors could keep, and a simple yet powerful wall of attendee photos that transformed waiting in line into a meaningful moment of connection. This wasn
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
