APRIL 12, 2026
I went dune bashing with the National Bird of the UAE!
Forget the usual tours. We headed deep into the Dubai Sharjah desert with a falcon named Sultan. It’s a different way to experience the dunes, and once you see him in action, you’ll understand why this is a bucket list must. #VisitDubai #DesertSafari #SultanTheFalcon #TravelUAE
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
