SEPTEMBER 28, 2021|TECHNOLOGY & SOFTWARE
If You Are Reading This, You're Probably Safe From The Sept 30th Internet Blackouts
According to several media outlets, September 30th is the day that “millions of computers, smartphones and other devices connected to the internet, such as video game consoles, will no longer be able to connect to the network.” To blame is a particular security certificate that expires that day, preventing secure connections between some devices and the Internet. Affected devices will mainly be older ones running an operating system earlier than iOS 10 or Android 7.1.1, or older versions of Windows XP.
So you are probably safe, but the story had me wondering where these “millions” of affected devices are located and who will be responsible for helping to update them. Are they in schools, or senior homes, or Internet cafes in developing countries? Those least able to deal with these type of tech issues are the ones who are probably going to be most affected. And in this case, by what seems like an arbitrary choice by one programmer years ago to add an unnecessary expiration date to something that likely didn't need it.
The digital divide certainly surfaces in unpredictable ways.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




