SEPTEMBER 16, 2016|RETAIL & ECOMMERCE
IKEA Aims To Test Ecommerce In Belgium
Even IKEA has been watching the rise of ecommerce. Soon they will be testing a new experience for customers in Belgium and other smaller countries where the majority of product shopping and selection happens online and the physical space is mainly used for pickups.
This is a bigger shift than it sounds for a retailer whose whole model has been built around walking you through a maze of showrooms before you ever reach the thing you actually came to buy. The move is a smart one for the brand, and the results will be worth watching for anyone interested in the future of retail and consumer experiences.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
