APRIL 9, 2021|FOOD AND DRINK
Impossible Foods Launches New Campaign Declaring: “We Are Meat.”
Words matter. For several years now, the fight has been raging between the dairy industry and all of the alternative types of milk (oat, soy, almond, etc).
Now Impossible Foods has launched a new campaign that may start a similar war of terminology between it and the meat industry. The brand has been using the tag line “For Meat Eaters Only” and their core brand message in the new campaign is simple: “We Are Meat.”
Let the fight begin.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
