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NOVEMBER 3, 2021|ENVIRONMENT + SUSTAINABILITY


Ingenious New Ink Is Made From Repurposed Air Pollution


Air-Ink, ink made from captured air pollution

Recycling and repurposing is getting more creative every day. To some degree, that’s necessary because many of us are “wishcycling” (a situation where you want to recycle but are confused about the right way to do it) instead of actually recycling.

A new idea from MIT student Anirudh Sharma to make ink from the carbon soot produced by air emissions is clearly an example of recycling. Like many inspired entrepreneurship products, his inspiration came from seeing the smoke from a diesel truck stain a wall in India. Immediately, he thought “you shouldn’t need to burn new fossil fuels just to make ink. Fossil fuels are already being burned.” His company Graviky Labs currently only offers the ink wholesale and lists Mastercard and Dell as two early customers.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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