MAY 31, 2026
Inside London’s Famous Daunt Books
Daunt Books in London organizes its books by country instead of genre, so walking through the store feels less like shopping and more like traveling through the world. Places like this remind you what great bookstores are really for slowing people down long enough to become curious again. Would you get lost in here? #London #Books #DauntBooks #Travel #Bookstore
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
