JANUARY 7, 2021|SOCIAL MEDIA
Inside Mark Zuckerberg's Lost Notebook

You have to give some kudos to WIRED for the excellent article title on this one ... how could you not be intrigued by Zuck's lost notebook? This long read does offer some interesting, but not surprising, insights into how Mark Zuckerberg sees the world and how his views drive the force that Facebook has become in shaping perceptions around the world.
What is interesting is just how unwavering he is in the truth of his beliefs. The portrait you read is not one of a man who is willing or even interested in changing his mind. Why would he when he already knows he's right? That's a scary amount of power and closed-mindedness wrapped into a single world leader. Especially one who is impossible to remove from power.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




