FEBRUARY 14, 2026
Inside the Map Festival: Rare Historic Maps at the Royal Geographical Society
Inside the Map Festival at the Royal Geographical Society. Got to spend time with my friend James walking through some incredible historical maps, including an 1851 plan of London that was originally printed on a single sheet, cut into panels, and mounted on linen so it could fold neatly into a case. We also looked at a stunning map of the British Isles first printed in 1603 by Abraham Ortelius, the creator of the first modern atlas. One of the coolest details? The map only highlights cathedra
Book Rohit To Speak
Want to bring these ideas to your next event?
Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.
Learn More About Speaking
How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
