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SEPTEMBER 4, 2023|GOVERNMENT & POLITICS


Inside the Pentagon’s New Website To Watch Declassified UFO Videos


If you believe aliens have already landed on Earth and the government is keeping it secret, a new website from the Pentagon is unlikely to change your mind. Still, the launch of the Department of Defense’s AARO (All-domain Anomaly Resolution Office) website is an interesting development in the ongoing quest to track and catalog UFO appearances. The site features declassified videos that are “approved for public release,” and suggests there are several locations in Japan which may be “hotspots” for unexplained aerial sightings.

The existence of this site (and its release now) may also be evidence of what social scientists call priming. In other words, if there had been alien contact on Earth or if such an announcement were imminent, releasing a government website about UFOs might be a good first step to acclimate humanity to the real possibility of extraterrestrial visitors. Ok, not convinced aliens exist yet?

In the New York Times, prominent astrophysics professor Adam Frank and author of the forthcoming book The Little Book of Aliens suggested that the story of our universe may be “unraveling” and that alien presence on Earth isn’t really that far fetched when you consider that about 95% of the known universe consists of “dark matter” and “dark energy”, two things we can’t see or measure. Perhaps aliens exist within that same 95%.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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