OCTOBER 6, 2022|HISTORY & CURIOSITIES
Inside the San Francisco Church That Holds the History of the Internet
A former church in San Francisco's historic Richmond district holds the history of the entire Internet since 1996. The legendary Wayback Machine is housed there, amidst rows of servers cataloging what is now more than 100 petabytes of information. Most impressively, the founders of the Internet Archive decided long ago that the only way to provide this as an unbiased public service would be to host their own servers and databases so they would never have to answer to cloud computing giants like Amazon, Google or Facebook.
The result is an underappreciated resource that deserves our support and advocacy. For the first time, humans have the opportunity to catalog our history with stories that aren't solely written by the victors.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
