JULY 29, 2022|TRENDS & CULTURE
Inside the Weird Girl Aesthetic That Is “Dominating Fashion” Right Now
It is alternately being described as an “organized chaotic mess,” a preferred style for “eclectic cuties,” and an anti-fashion movement by a new generation that sometimes seems like they are “trying to look ugly.”
Welcome to the “weird girl aesthetic” - a fashion wave that some are predicting will dominate fashion over the coming year. As one insights analyst describes, the core of the trend “encourages us to style ourselves however we want and not subscribe to rules or codes of dressing.”
Sustainability, reuse, thrifting, vintage, DIY and mismatched or clashing items are all core to this new style which all seems to describe the same sort of backlash against conventional choices that most counter culture movements have at their core. Ultimately, it's the latest version of a megatrend that I called Amplified Identity - to describe the ongoing desire for all of us to display our individuality in new and unique ways.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
