Intel Partners with Second Life and Launches a Blog ... This Week

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In one of the most interesting campaigns to come out of our Digital Influence team yet, we are helping Intel to launch a stunt during the Digital Life event which will place one of the top builders from Second Life, Versu Richelieu, in a storefront window in Manhattan (on 39th and 5th) for 72 hours.  We are working with Millions of Us to pull this together, we will be creating a real time event where Versu she will be building something (it's still a mystery) in the virtual world and have a live feed so people can watch her doing it either in the virtual world or the real world.  You can view the live feed at www.nyclivewindow.com starting Thursday.  At the end of the 72 hours is a great twist and along the way she will be collaborating with other builders (including Robbie Dingo), Second Life residents, and anyone else who decides to stop by.

Lending some credibility to Intel's relationship with Second Life was the announcement a few weeks ago during the AMD event (ouch!) that Second Life uses Intel's technology.  Put all of this together, and it's clear that this event will be a great way to showcase the Core 2 Duo chip and how well it handles the processor intensive activities of Second Lifers.  Not surprisingly, it looks like the stunt will be featured in many press outlets and is already starting to hit the waves.  Along with their newly launched IT-focused blog and their sponsorship of the Vloggercon event earlier this year, this campaign is another great example of how Intel is continuing to join the conversation online and find ways to participate in the dialogue beyond traditional means.  Watch out for another great personal media effort from Intel next week ...