DECEMBER 13, 2025
Is Jazz music is killing your business?
Jazz music is killing your business? There's a coffee shop near me that I love ... except for one thing: the music. They are always playing extremely loud and overstimulating jazz music, to the point where it's hard to focus on anything else. When I work there, I take my headphones and play background noise from Coffitivity. Yes, I'm the guy playing the SIMULATED sound of a coffee shop while sitting in an actual coffee shop. The upside of this unavoidable jazz music is that it led me to a no
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
