As Featured In:

The New York TimesThe Wall Street JournalThe Washington Post
EntrepreneurInc.CNNWebby Award Honoree

Selected as one of the best newsletters on the Internet by the Webby Awards!

JULY 26, 2024|ENTERTAINMENT & HOLLYWOOD


Is Katy Perry Holding Empowered Women Back, Or Are We Missing the Joke?


Is Katy Perry Holding Empowered Women Back 900x600

There is a moment in Katy Perry's new video for "Woman's World" where she sticks a gas pump into her backside and turns the clock backward to a 2010s era pop video that had Rolling Stone magazine offering some heavy criticism: "rarely has someone so misread the room." For her part, Perry defended her video suggesting that it was supposed to be satire and "a bit sarcastic," which had others wondering whether the video and ensuing controversy was just another example of how our culture seems unable to appreciate a joke anymore.

Is Katy Perry Holding Empowered Women Back, Or Are We Missing the Joke?: Katy Perry

The video, if you watch it, may strike you as over the top in many ways. If you know ahead of time that she means it to be sarcasm, you'll probably see it that way and notice moments where the unrealistic expectations of women are depicted. If you don't know, the video could easily come across as objectifying women or at the very least, offers an extremely dated look. And possibly the video manages to be both offensive and insightful at the same time.

Share

Book Rohit To Speak

Want to bring these ideas to your next event?

Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.

Learn More About Speaking
Rohit Bhargava delivering a keynote

How It All Started

A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

Want More Non-Obvious Ideas?

Join 100K+ ReadersTo Get Weekly Insights

The Non-Obvious Insights Newsletter brings you the five or six most fascinating and overlooked stories of the week, with a quick take on why each one matters.

    One email every Thursday. No spam, unsubscribe anytime.

    ×