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JULY 6, 2019|SOCIAL MEDIA


Is Social Media Making It Impossible To Grow Up?


The-End-of-Forgetting-554372217

It should be a basic human right to remember the past with fondness as being better than it actually was. Unfortunately, for today's generation of young people, this may already be impossible.

"Can one ever transcend one’s youth if it remains perpetually present?" asks author Kate Eichhorn. As they grow up online, an underappreciated side effect is that their entire childhoods are recorded. It may indeed be the End of Forgetting, as the title of the book this article is excerpted from predicts. 

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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