AUGUST 27, 2019|FOOD AND DRINK
Is The Banana Doomed?
Amid all the disturbing news about the burning Amazon forest, it was easy to miss the ongoing story about a deadly virus that may soon wipe out the global supply of the world’s most popular banana variety: the Cavendish.
It turns out this has happened before. Nearly 60 years ago a virus affected the most popular banana at that time, a variety known as the Gros Michel (aka the “Big Mike”). Banana producers in the late 1950s funded the development of an alternative that was resistant to the virus, the ubiquitous Cavendish, which most banana connoisseurs rate as far less tasty.
Now scientists are once again looking for a new way to save the banana, and the variety they choose next might be what we all end up eating for the next 60 years.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
