MAY 24, 2025
Is the Dining Room Vanishing From Households?
The formal dining room, once a fixture in most homes, is quietly disappearing from how people design and use their living spaces today. It says something bigger about how we actually want to gather and eat now versus how we used to think we should. Does your home still have one?
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
