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NOVEMBER 9, 2020|MEDIA & JOURNALISM


Kenyan Journalist Writes About The U.S. Election The Way American Journalists Write About Africa


Tweet from Kenyan journalist covering the U.S. election

The best thing I read recently was a Kenyan journalist who took to Twitter to cover the U.S. Presidential Election using the type of language that western media typically uses to write about Africa. His tweets, which you can read in full here, cleverly spotlight a form of bias in the global media that most of us rarely notice.

Here are a couple of examples from the series:

#BREAKING Kenyans living in politically-troubled, disease-ravaged US urged to stay indoors and not to venture into the country's interior. A travel advisory issued by the Kenyan government notes heightened risk of election-related tribal violence in central and southern states.

#BREAKING African aid agencies sound the alarm over the potential for post-election violence to exacerbate the already dire humanitarian situation in the crisis-wracked US. Aid workers are calling on the international community to do more to protect the civilian population.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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