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MARCH 31, 2008|BOOKS & REVIEWS


Launching Beta Version of www.personalitynotincluded.com


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This morning the official website for Personality Not Included quietly launched and I waited for some time to announce it here.  As many of you know, I spent the last several days launching the PNI Book Virtual Interviews (a series of more than 50 blog interviews about the book).  I had originally intended to come back today with a vote for the best interview, so apologies if you have been waiting for me to run that. I decided due to the number of interviews and fact that some bloggers did not have a chance to get my responses live on their blogs until throughout the day today, that I would wait until tomorrow.  At 7am EST tomorrow - I will publish a recap post with learnings from that effort, as well as my picks for the top ten interviews (from which you can help choose the winner).  In the meantime, please check out the PNI website.  In particular, I'm interested to know what else you think could be added or any comments on how to improve the site.  There is lots more I will be adding there in the coming weeks, and see you back here tomorrow!

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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