JANUARY 29, 2006|EVENTS & EXPERIENCES
Lessons on Timing from a Bridal Show
Today is the Washington Bridal Show - one of the DC area's largest bridal shows. You have to admire their weekend timing ... the first weekend of the fall/winter season without any football games. I wonder how many fiances got suckered into coming to the event simply because they couldn't use the excuse of football to try and get out of it. Or perhaps they agreed to go to make up for 16+ sundays spent on the couch watching football. Either way, it's easy to imagine how much more successful the event will be because of its timing. Do you know how much of your business success is dependent on timing?
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
