JANUARY 9, 2018|SOCIAL MEDIA
Library of Congress Decides Some Tweets Aren't Worth Saving
In 2010, Twitter donated its entire past and future archive to the Library of Congress and the Library happily accepted. Then the flood came.
The volume of tweets became impossible to effectively search and catalog. Noise buried knowledge, and finally the Library of Congress has announced it will be more selective about which tweets to save. They will, in other words, start to curate their collection.
It is not yet certain how exactly this curation will work, only that it is a significant admission that not everything shared online is worth saving ... a fact most of us already knew.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
