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AUGUST 31, 2016|TECHNOLOGY & SOFTWARE


Life After Spending A Year In A Dome


Six scientists who voluntarily agreed to spend a year living inside a dome have finally emerged. While they were in there, they battled isolation, and the story of their year is in large part a story of how technology like VR helped to make the experience more bearable.

Extreme tests like this offer very interesting insights into how we can keep even the most isolated among us connected, which is something that great marketing and storytelling routinely try to do as well.

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A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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