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JANUARY 12, 2017|ENTREPRENEURSHIP


Life Inside A Shenzhen Hardware Accelerator


Inside a hardware accelerator workshop in Shenzhen

When we see news stories about startups or innovators in technology, their aspirations are often limited to software or apps. They get a lot of attention despite the fact that they do not make physical things.

This fascinating article is a longer read, but worth it because of how it takes you inside one of the busiest manufacturing hub cities in the world: Shenzhen. The program looks intriguing, the reporting is good and the story is one that reminds you of just how complex and beautiful it can be when a startup actually makes something you can hold in your hands instead of interact with through your phone.

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A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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