MAY 10, 2016|EVENTS & EXPERIENCES
Lockheed Martin Creates Augmented Reality Mars Experience
Imagine you boarded a regular school bus and were transported onto a Mars mission. That was exactly the idea behind an amazing experience launched by Lockheed Martin as part of the 2016 Science and Engineering Festival.
While I sadly did not get to experience this first hand while I was at the Festival, the idea of bringing space exploration to life for kids in this way and inspiring them to dream of big things (like colonizing Mars) is exactly the kind of thing the world needs brands to do.
Note - I first discovered this story thanks to smart curation from the team at The Future Of Storytelling.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
