JULY 29, 2016|TRAVEL & TOURISM
Lufthansa Becomes First Airline To Sell Tickets On Airbnb
Declaring that “our cabin isn’t in the woods, but in the sky,” German airline Lufthansa has listed seats for roundtrip flights from New York to Frankfurt for $792 “per night” as a room on Airbnb, and sent a minor wave through the travel industry in the process.
Some skeptics dismissed it as a desperate move from a struggling carrier. My view was a bit more optimistic. It is a perfect example of thinking outside the traditional methods of booking in order to sell inventory that was going to remain unused (and therefore wasted) anyway.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
