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AUGUST 13, 2021|RETAIL & ECOMMERCE


Luxury + Retail Shared Co-Working Spaces May Be Coming Soon


The past year has forced many of us to rewrite the rules about how we work and every week I get more questions from anxious leaders and empowered workers alike about what the future of work will look like. Most say it will be hybrid, where employees have more autonomy over how and where they work.

Assuming this is true, the announcement that WeWork will partner with several Saks Fifth Avenue retail locations to create a stylish co-working space seems to be perfect timing. This blend of retail space and working space integrating together may be something we will see even more pronounced in the coming months, which could be a great thing.

I'd personally love to see a co-working space co-habitate with a bookstore and coffee shop. A place like that would quickly become my new favorite place to work.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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