Made A Relationship Tattoo Mistake? Tinder Has You Covered.

Got a tattoo from a past relationship that didn’t stand the test of time? For a few days in London, Tinder UK is hosting a tattoo studio takeover to help singles “start a new inked-up chapter in your dating journey” by turning those older tattoos into new art with new meaning. The beautiful underlying message of this campaign is that it’s ok to put yourself out there to find love again.

Clearly, the whole thing is a promotion to get more people on Tinder, but it also happens to be based on a wonderfully empathetic strategy that might just help real people escape the lasting emotional scars from a past love lost. Before we get too complimentary about Tinder, though, it is also possible this is an extremely clever way to distract from the more controversial launch this same week of a $6000 per year Tinder Select membership tier that allows “VIP members” to send unsolicited messages to people they haven’t “matched” with, or as one article put it, a way for “people with no game to message randos.”