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JUNE 30, 2022|MEDIA & JOURNALISM


Magazines Create Empathy That Can Change the World. Here's How To Save Them.

Unlike a lot of online content, the stories and images in magazines are usually professionally produced by real talented editors and creators. The long take they regularly offer is unique and their ability to select and publish stories that are timely without feeling outdated is a constant inspiration for me to try and do the same.


magazines

"The print magazine is an antidote to information overload, a form of media that contains a finite amount of content, releasing readers from the laborious task of deciding what to consume in the limited spaces of time in a day."

Magazines are my favorite media. I read an ode to the power of the printed word in magazines this week and it reminded me of all the things I love about them. The process of curating this email is a constant battle to avoid overload, and I find that magazines always help. Unlike a lot of online content, the stories and images in magazines are usually professionally produced by real talented editors and creators. The long take they regularly offer is unique and their ability to select and publish stories that are timely without feeling outdated is a constant inspiration for me to try and do the same.

Sadly, many magazines are ceasing operations or moving to an online format only. The good news is, magazine subscriptions remain a steal compared to the cost of other things. So if you're like some of the people interviewed in the article and have forgotten about the appeal of magazines, maybe now is a good time to restart some of those subscriptions you once had - or find some new ones.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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