AUGUST 15, 2025
Make Your Own Non - Obvious Glasses
This is why I love working with creative teams around the world. The challenge: get non-obvious glasses to 2,000 people in Lima without the logistics nightmare or high shipping costs. The solution: these custom cardboard versions that fold flat, brand beautifully, and cost a fraction to produce locally. Sometimes constraints force the best innovations. Big congrats to the non-obvious thinkers on the FEST team for finding their own solution … and making it happen. #nonobvious
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
