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APRIL 14, 2021|HISTORY & CURIOSITIES


Man Farts On Police, Then Argues Farts Are A Protected Form Of Expression


Does a fart or a burp contain “communicative content”? This was just one of the hotly debated societal questions that arose in a curious court case held in Vienna, Austria over a flatulent man who was fined for deliberately farting “on a police officer.”

Leaving aside the obvious question of how you can fart on someone (as opposed to in their general direction), the case has hit the international media ... most probably because the farting perpetrator has declared not paying the fine or settling as “a matter of principle.”

Why am I bothering to share this story? Because this guy had a lawyer who actually had to go to court to defend it and do it (probably) with a straight face. So the next time you are faced with your own ridiculous task to do for work, just remember it could definitely be, and smell, a whole lot worse.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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