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FEBRUARY 3, 2023|PERSONAL BRANDING


Marie Kondo, Queen Of Tidying, Gives Up On Tidying After Becoming A Mom


Marie Kondo

I can already feel you smiling at the irony. Marie Kondo, the bestselling author of multiple books about tidying up by throwing out the possessions you own that don't "spark joy" recently told the Washington Post that since becoming a mother she has "given up on that in a good way," choosing instead to prioritize spending time with her children at home.

Her latest book expands the idea of sparking joy beyond just tidying to activities like playing the piano. It's an evolution that's easy to criticize. The queen of tidying realizes it's not so easy when she becomes a new mom. Instead, I saw this as a perfect example of the growth mindset. If one of the most popular self-help authors in the world who has built an entire platform out of teaching people how to tidy their homes and lives can find a new perspective, any of us can change our minds too.

This sort of evolution deserves celebration. There are plenty of authors (and people) who would never have the strength to do that, much less admit it.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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