Marketing In The Age Of Disposable Email

Some guy named Bob probably hates me. I don't know him and he doesn't know me ... but he's the unfortunate registrant of Bob.com and has used his first name for his email address. Yup, you guessed it - that makes his email address bob@bob.com. That also happens to be the email address that I have used for the past ten years to fill out forms that require an email address that I don't want to give. For more than a decade, Bob has been getting my junk email and to tell you a truth, I feel bad about it. That alone isn't the reason I've had to give up my use of Bob's email, though. The reason is that I can't pick up those confirmation emails that you need to click on in order to activate an account.

Recently, I came across a site called Mintemail that has found an interesting solution ... disposable email. This is essentially what it sounds like - an email address that is good for four hours, usually just long enough to use to register for a site, get a confirmation email and pick it up. The service has lots of smart features built in, such as automatically saving the email address to your clipboard so you're ready to paste it into a form. Every once in a while, there is a solution so simple you wonder why no one else has done it first. I love seeing things like that and this definitely qualifies. If you have a form that requires your audience to enter an email address they are not interested in giving you, it looks like you won't be able to rely on the confirmation email to get you a working email address anymore. In the age of disposable email, it looks like you're going to have to work harder to earn the right to ask for a user's email address. I suppose the upside is that now those bogus emails will bounce after four hours. I bet poor Bob wishes I found this site a lot earlier.

Link Credit: https://www.vqcdesigns.com/blog/