JUNE 4, 2024|REPUTATION & RATINGS
Marques Brownlee and Walt Mossberg on Trustworthy Tech Reviews
How useful will tech reviews (or any other kind of online review) be in a future where they can increasingly be AI generated? This was a topic tech journalist Kara Swisher focused on in an interview with tech reviewers Walt Mossberg and Marques Brownlee. They are an interesting duo to discuss the topic side by side. Mossberg essentially invented the category of tech reviews as the long-time reviewer at the Wall Street Journal. Brownlee is a wildly popular YouTube reviewer with hundreds of millions of views across his videos.
In this interview they explore how to build trust (consistently tell the truth), why sensational headlines work (as long as the payoff delivers) and why real experts reviewing tech will continue to have a huge impact on buying behavior. Whether you work in tech or any other industry, the discussion has repercussions for anyone considering the role of reviews in buying behavior and how trust will be built or squandered in an AI-enabled future.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
