As Featured In:

The New York TimesThe Wall Street JournalThe Washington Post
EntrepreneurInc.CNNWebby Award Honoree

Selected as one of the best newsletters on the Internet by the Webby Awards!

JULY 5, 2018|DIVERSITY


Masculinity Evolving: What Does It Mean To Be A Man Today?


masculinity_evolving
What do men think it means to be a man today in the era of #metoo? This is a question that has been receiving a lot of attention recently. Data analytics site FiveThirtyEight.com commissioned a study that found plenty of fascinating conclusions, including that more than 75% of men don't believe there are any advantages today to being a man at work, and they are "fractured" about their role in society. As a recent piece in The Atlantic about the stifling double standard of masculinity noted, boys are rarely offered the same flexibility to explore their feminine sides as girls are encouraged to act in more "boyish" ways: "It’s a societal loss that so many men grow up believing that showing aggression and stifling emotion are the ways to signal manhood." As more stories emerge of the rise of gender nonconforming boys and girls (a trend I wrote about in Non-Obvious 2018 and called "Ungendered"), and new truths about men who outspend women on on apparel and footwear and take on the roles of managing the household and child rearing. The expectations for men are shifting today. This evolution of masculinity is the often ignored flip side of the shift toward more female empowerment in our culture and at work, and it's already on its way to becoming a trend for the coming year.
Share

Book Rohit To Speak

Want to bring these ideas to your next event?

Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.

Learn More About Speaking
Rohit Bhargava delivering a keynote

Related Categories

How It All Started

A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

Want More Non-Obvious Ideas?

Join 100K+ ReadersTo Get Weekly Insights

The Non-Obvious Insights Newsletter brings you the five or six most fascinating and overlooked stories of the week, with a quick take on why each one matters.

    One email every Thursday. No spam, unsubscribe anytime.

    ×